Banking & Financial Services

Digital Campaign and Analytics Specialist

Date Added: 30/01/2018
Consultant: Alisa Abd Kadir
• World’s Premier
• US Investment Management Firm
• Singapore/Hong Kong

About the company

Our client is an award-winning US Investment Management firm.
We are seeking a Digital Campaign and Analytics Specialist to partner with the APAC Marketing team to develop and execute high quality, highly effective digital marketing programs to achieve business objectives across all channels and markets in the APAC region.
In this role, you will work closely with a global team of digital experts, data analysts, writers, producers, developers and investment professionals to present sharp, cutting edge information in ways that keep the firm consistently ahead of the competitors.

You will enjoy working with this team. They are fun and high paced environment. The Group offers an excellent career progression and rewards their employees for their achievements.

About the Digital Campaign and Analytics Specialist role

Take primary responsibility for campaign implementation and analytics. Marketing campaigns include email programs, segmentation programs, personalisation & nurturing programs, web advertisement and social media programs that are distributed/executed through the marketing automation platform.

Responsible for gatekeeping tracking/tagging, monitoring campaigns and website performance, establishing the dashboard in the marketing intelligence system and sharing insights with the APAC Marketing Team. You will work with Technology, Digital, Marketing and agencies/vendors to set up necessary data connections, conduct data audit and cleansing, and enhance processes where necessary to ensure a high-quality data feed into the marketing intelligence and automation systems.

The ideal skills of the Digital Campaign and Analytics Specialist

You must have good digital marketing experience in financial services or any industry. Strong experience in data analysis and marketing automation. Experience in using Domo and Marketo is a plus. Strong statistical and analytical skills. Excellent knowledge of tagging and tracking related program language. Proficiency in basic technology applications, knowledge of technology, content management systems (particularly Sitecore). Knowledge of analytics tools, such as Google Analytics, GTM, DoubleClick, Floodlight, crazyegg and Domo.

You’re an innovative individual with an entrepreneurial spirit. Independent and a team player with an above-average interpersonal communications.

For a confidential chat please email your resume to Alisa@kerryconsulting.com or contact Alisa at +65 6697 6637


Type of Work: Permanent

Region: Singapore

Licence No: 16S8060

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