Fast Moving Consumer Goods
The FMCG industry is consolidating. Fast changing consumer behaviour, coupled with broader product options, has led to more targeted and faster brand development initiatives. There is a lot of focus on developing strategies to penetrate the China market. China has also become a lead market for the development of assets, for subsequent adoption, by other countries in the region.
Brand building efforts today are prioritising digital marketing, to help capture and engage with all online consumer touch points. The e-Commerce boom has led to greater opportunities for direct distribution of products to consumers, but also results in a pressing need to strike an effective balance between traditional retail and emerging online distribution models, to optimise brand equity and long term profitability.
Consumer companies are rapidly building their in house digital capabilities but are recognising the scarcity of good digital and e-Commerce talent, and the need to develop a compelling employee proposition to attract such individuals. Our Consumer practice consists of a team of highly experienced consultants who have strong track records in forming consultative partnerships with businesses, to creatively identify talent pools with the required competencies and effectively pursue them.
As traditional retail gives way to Omni-channel experiences, retailers are busily trying to redefine the desired end to end customer experience, to win in today’s crowded market. Concepts such as experiential shopping and right sizing store formats are being explored. We also see more Al intervention which can now enhance and measure shopping experiences. Given these trends, professionals with expertise in digital, ecommerce, technology and integrated marketing functions, are now highly sought after across the region.
SEA continues to be a region of growth for many retail brands as they expand in markets like Thailand, Indonesia and also further develop their SEA regional offices in Singapore. Several of our clients have achieved double digit growth in APAC over the last couple of years, resulting in the creation of more corporate functions such as strategy and business development. Our Retail practice is very well equipped with both industry knowledge and deep networks to support clients on senior level retail mandates.
Some of the roles for which we are regularly engaged include:
- Retail leadership such as CEO / MD / VP / Director / Retail Director / Regional Head
- Analytics, Digital & Ecommerce
- General Management
- Human Resources
- Retail Operations
- Sales & Marketing
- Store Design & Visual Merchandising
- Strategy, Research & Insights
- Supply Chain & Procurement