- Category Commerce & IndustryFinancial ServicesTechnology
- Industry Consumer Financial ServicesConsumer & RetailFinancial Services
- Function Marketing & CommunicationsPMO & Project ManagementSales & Marketing
- Consultant Emily Tan
- License No 1106860
- Registration No 16S8060
- Job Ref No ET 21456
- Salary Above S$250,000
A leading international bank continues to expand on their retail banking presence and digital footprints across Asia region. Alongside with the Global Transformation initiatives, they are now looking for a Regional Head of Performance Marketing for their consumer banking business in Singapore.
Leading a team, you will be responsible for strategically developing, designing and transforming performance marketing via paid media to drive the digital sales and marketing of the retail bank across the region. With the built-in measurement insights & framework, you will define new processes using Agile methodology to performance marketing optimization. This is a highly visible role where you will partner senior stakeholder across the business to define the new book of way with an ultimate objective to build a forward-looking vision of marketing for the bank.
You have a Bachelor’s degree with a minimum of 12- 15 years of digital & product marketing for global MNCs/retail banks or in digital agencies. Deep knowledge of Paid Media tools / optimization and campaign management systems. Agile and/or Human-Centric Design Methodology is required for driving the change management of the role. Knowledge of Asia regional emerging market landscape will be a plus. You are a self-starter, creative, passionate about making an impact with an ability to manage large scale projects in fast-moving environments. You are passionate about Digital Marketing and have strong communication/presentation and senior stakeholder influencing skills.
Please submit your resume to Emily Tan at email@example.com, quoting the job title and reference number ET21456. We regret that only shortlisted candidates will be notified.
Reg: 1106860 Lic: 16S8060