Head of Product Marketing – Singapore, Consumer Lifestyle Group

    Permanent Kelly Bowerbank (Chua) Email Job
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    Details

    • Category Commerce & Industry
    • Industry Hospitality & Real Estate
    • Function Sales & Marketing
    • Consultant Kelly Chua
    • License No 16S8060
    • Registration No R1550844
    • Job Ref No KC19640
    • Salary S$100,000 - S$150,000

    Description

    A long-standing consumer group is undergoing an exciting business transformation, evolving new business models. This transformation has created a new opportunity for a talented Marketing leader to join them in an exciting, multi-faceted role.

     

    Responsibilities

     

    The successful candidate will be responsible for developing brand strategy for a suite of new products and initiatives, identifying new go-to-market strategies, while developing product strategy in alignment with the group master brands. You will develop product positioning and partner effectively with experienced product managers to build brand awareness (B2C and B2B), with a focus on social and content marketing, while managing budgets, planning launches, campaigns and identifying key marketing KPIs.

     

    Requirements

     

    You will have appropriate degree and other qualifications, with 12-15 years’ relevant work experience in marketing and branding, bringing new products to launch. You will have experience in full cycle product launches and comprehensive oversight of go-to-market initiatives, individuals from creative agencies are welcomed to apply. You will be a naturally high-energy and hands-on leader with team management experience, well-able to drive all aspects of brand and marketing planning and execution across a diverse suite of products and services.

     

    To Apply

    To apply, please submit your resume (in MS Word format) to Kelly Bowerbank (Chua), at kc@kerryconsulting.com, quoting the KC19640. Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.