As part of bank’s ambitious growth plans, my client is looking for a APAC Marketing Communications VP to join the Business Banking business to lead APAC marketing efforts and champion a consistent and powerful brand value proposition.

Responsibilities
Working alongside Digital and Content Marketing leads, you will lead APAC Marketing Communications – and be both strategic and hands-on alongside the local marketing teams and stakeholders. You will run large-scale full-funnel B2B marketing communication campaigns across digital and offline touchpoints, and drive customer acquisition and growth programs. As the regional head, you will act as the brand champion, centre of excellence, and be accountable for local markets’ success.

Requirements
You have a bachelor’s degree or higher in relevant marketing or communications programs, and a minimum of 12-15 years of integrated marketing communications / campaigns experience including deep familiarity of the APAC B2B environment. You should have experience across marketing disciplines including digital, traditional, and communications. The successful candidate is an excellent communicator, demonstrates a strong ability to influence stakeholders across seniority and functions, and have a healthy interest in current affairs. As the campaigns are also meant for Chinese-speaking audiences regionally, ability to work in Mandarin is crucial.

To Apply
Please submit your resume to Joey Wong at jw@kerryconsulting.com, quoting the job title and reference number JW 26162. We regret that only shortlisted candidates will be notified.

License No: 16S8060
Registration No: R1986098