Digital and innovation roles are constantly rescoped and redefined, and vary greatly from organisation to organisation. Generally, digital leaders are expected to thoroughly review their businesses, and introduce new perspectives and alternatives to the existing business models, processes and workflows. They have a good understanding of emerging technologies and more importantly, know how to use them effectively for the organisation.
Successful digital and innovation stories are usually accompanied by strong endorsements from the C-suite and the Board of Directors; clear performance indicators and support from other business counterparts especially Technology. The latter is particularly important if the development teams fall under the mandate of the Technology division.
Some examples of mandates undertaken include:
- Head of Digital
- Head of Innovation
- Digital Strategist
- UX/UI Designers
- Customer Experience Officer